![]() Most commonly, IP addresses and the time we receive the data, are used to link that specific device with you. This means whether or not you're logged in, we'll receive information about your device(s) when information is shared by a partner, you visit or third-party websites that integrate X services, or you visit a X advertiser's website or mobile application. Keep in mind, if you ever log in to X with your device, we associate and will continue to associate that device with your account. Understand which devices you used so that we can personalize your experience on all of your devices. Work with third-party advertising partners, including Google, to market our services.ĭeliver our email and web marketing campaigns and to understand our marketing effectiveness.Deliver ads, measure their performance, and make them more relevant to you based on criteria, like your activity on X and visits to our ad partners' websites.This helps advertisers provide you with high-quality ads and content that may be more interesting to you. Personalize ads and measure performance, like showing you ads and evaluating their effectiveness based on your visits to our ad partners' websites. Cookies to suggest who you might enjoy following based on your visits to websites with integrated X services.Local storage to tell us which parts of your X timeline you've viewed already so that we can show you new content.Personalize our services in areas like trends, stories, ads, and suggestions for people to follow with more relevant content. Test updates to X services, as well as build new features, functionality, and services.This helps us detect issues, understand where we may improve, or develop new products or services. Gather data about how you use our services, including how our services perform.Count the number of people who have seen a particular post, embedded posts, buttons, or timeline.(We may use Google Analytics to help us with this.) Optimize your experience by understanding how you interact with our services, like when and how often you use them and what links you visit, and from where. ![]() Improve and understand how people use our services, including buttons and widgets.Remember information about your browser and your preferences. Help us detect and fight spam, abuse, and other activities that break the X Rules.ĭeliver error messages, allow you to switch between accounts, coordinate our service across tabs in a browser, and provide certain features on partner websites.Let you view content with limited distribution.Help protect your security and the security of our services.They also help prevent unauthorized parties from accessing your account. Within each of these categories, cookies, pixels, and local storage help us:Īuthenticate your X access to show you relevant content. They're used across the following categories: Why do our services use these technologies?Ĭookies, pixels, and local storage work to operate and support our business, and to help provide you with an improved experience. We may also use local storage on other websites, where necessary to provide you certain features, to obtain information about your visits to those sites. We use data from local storage to turn on web navigation, maintain video player preferences, customize what we show you based on your past interactions with our services, remember your preferences, and measure ad effectiveness. We use local storage to save data on your computer or mobile device. This helps us measure and improve our services and personalize your experience, including the ads and content you see. We use pixels, some of which we provide to advertisers to place on their web properties, to learn whether you've interacted with specific web or email content - as many services do. Pixels are small amounts of code placed on a web page, in a web-enabled app, or an email. We use cookies to operate our services, discover how people use our services, understand how to make them work better and more. See above for more examples of how we use cookies. What are cookies, pixels, and local storage?Ĭookies are small files placed on your computer as you browse the web or use a web-enabled app.
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